Thursday, July 26, 2012
Mickey Mouse, Donald Duck & upswing Angry Birds
Angry Birds, cross-platform game that is played 130 million people around the world every day is rumored to be appointed to the screen and wide screen. This marks a new momentum for the Rovio, the company is the developer, to transform itself from a manufacturer of gaming entertainment company.
Last week, the company acquired Finnish game studio as well as continuing Futuremark middle of last year's acquisition of the company with the mission of Kombo animated repositioning their core business.
Before airing the two media, there will be as many as 52 episode animated series is prepared for a variety of devices both mobile and non mobile.
Sequel to his latest game - Angry Birds Space - NASA is working with a fantastic record. Launched for the Windows platform, Mac, IOS, Android, Amazon Kindle and Barnes & Noble Nook, 10 million downloads occurred in less than 72 hours.
Up to now, the game was first released to the AppStore last three years are available on various platforms (except on BlackBerry).
Before the animation and film, Rovio has been expanding its wings to produce toys, books, stationery, hats, t-shirts, and various kinds of merchandise such as bags, bag clip, slippers, socks, case iDevices, pillows, magnets, key chains to tie . Total of all items mentioned above have exceeded 20 million units.
Once the 'peace' with Facebook, this phenomenal game can be played on a social network that began May with support for Flash Player 11 and 3D graphics.
Executive producer of the famous Marvel Studios, David Maisel also digaet to lead the production of similar films Iron Man and Thor.
Summer fans can see the attraction in the park playing Angry Birds Sarkanniemi located in Finland. This time the company Lappset digaet to cooperate in building the "Angry Birds Land 'which would then be established in the UK.
In May last year, in cooperation with Mattel, board game "Angry Birds: Knock on Wood 'was released. That same year Rovio official store opening to serve retail customers in Helsinki and plans to open a second store in one city in China as a country that is considered to have enormous market potential.
With 800 million total downloads both regular and special editions (Rio, Seasons, Space, Magic) for various platforms (including webOS, Windows Phone, Symbian, BlackBerry Tablet OS, Maemo, WebGL, Chrome, PlayStation) to this day makes Angry Birds game and the most successful mobile applications on earth.
If we often see the attraction of Formula 1 racing we will realize that there are Angry Birds logo on the helmet or cap used by Heikki Kovalainen in which they had become one of the sponsor.
In addition to animation and film, do not miss the cookbook was launched. Entitled 'Angry Birds: Bad Egg Recipes piggies', this book contains a collection of recipes for making egg-based foods, such as scrambled eggs, fried eggs, sandwiches, sushi, to how to make omelets. Cooperation with Barnes and Noble and National Geographic to publish the book is woven.
Commemoration of Walt Disney ..
Strategic step taken by Mikael and Niklas Hed was recognized by both similar to what Disney has run eight decades ago. Walt and Ron Disney animated films rely on while carrying the Rovio mobile gaming as its main product.
Various activities and continue to launch products offline. Establishment of the club by Disney 'copied' to the exclusion of fans in almost every new product development. Of course we will realize that Theme Park was built as a 'trail' of a similar park is Disneyland.
Both success and collect millions of fans in a relatively short time. Special edition and a sequel was released on an ongoing basis.
The combination and convergence of the fans both online / digital and offline so important for the survival of their business and products. At the end of the year the company has a valuation of USD 1 billion, is targeting 1 billion total downloads.
In the near future is expected popularity of Angry Birds will pass through Disney's flagship product, the company with total assets of USD 21 billion. So to Mickey Mouse and Donald Duck, be prepared to give way for the birds angry with his entourage.
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