Tuesday, July 24, 2012

Nokia Marketing Strategy for Change Windows Phone 8


Ahead of the launch of the smartphone operating system Windows Phone 8, Nokia is reportedly considering going to change its marketing strategy.

The information quoted by Financial Times, Tuesday (24/07/2012), the operator who has been discussing with Nokia, among others, France Telecom. However, it has not created an agreement between the two.

This mobile phone maker touted secret negotiations with telecom operators in Europe, to get an exclusive opportunity launches Nokia smartphone based on Windows Phone 8.

Instead, the Finnish vendor will establish partnerships that can help create a special support for the smartphone. As a first step, the partnership is reportedly going to hold one or two operators in Europe.

Nokia approach to sales strategy, which relies on the efforts to get as many handset users through various channels, will soon be eliminated.

Quoted source from Nokia, this partnership will also offer financial bets on the operator for the success of their partnership. Unclear when Nokia with Windows Phone 8 was released, probably late 2012. Currently, the entire line of Windows phones Nokia is still using Windows Phone 7 that can not be upgraded to Windows Phone 8.


Meanwhile Most Secure OS BlackBerry, Android Most Vulnerable ..

 Trend Micro conducted a research to find out where the mobile operating system the safest in the smartphone. The result, BlackBerry tops bulldoze its competitors.

If measured in terms of application security, authentication, device removal, firewall and virtualization features of the BlackBerry OS 7.0 is superior to iOS 5, Windows Phone 7.5 even Android 2.3. This is what makes the BlackBerry believed to still ideal for enterprise users.

No denying the prestige of the BlackBerry's battered by shrinking Android and IOS. But the matter of security, operating system made by Research In Motion (RIM) is claimed to be still the safest.

Windows Phone application market is so tight to be one cause of this operating system was ranked third. However, many applications that require a user's location is considered began to break through the limits of privacy.

The report also explains that Apple's decision to make the IOS does not support external storage devices are very precise, it makes the operating system is ranked second about security.

As for Android, Trend Micro claims to deliberately just to test it based only on the gingerbread 2.3. Because the operating system is still the most dominant than the other versions.

Android called Trend Micro least secure because almost every application requesting access to a variety of before it is installed. So the level of it depends on the Android security of each user, instead of the operating system.

If the score of security should be assessed for each operating system is: BlackBerry (2.89), IOS (1.7), Windows Phone (1.61) and Android (1.37).

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