"Shipments of smartphones beyond the PC to be viewed as a significant milestone. Only in recent years, the smartphone segment grew from just a high end niche product into a mass product," said Chris Jones, Canalys analysts.
This was revealed in the research research firm Canalys. Total shipments of smartphones in 2011 reached 488 million units. While PC shipments under it, the 415 million units. Smartphone shipments to grow 62.7% in 2011 compared to 2010.
Apple became the largest smartphone vendor by shipments, amounting to 93.1 million units. Followed by Samsung with 91.9 million units. Only, Canalys not count Nexus handset sales because it is not purely made by Samsung.
Of the operating system, Android became the foremost with a market share of 48.8% in 2011. IOS followed by 19.1%, 16.4% Symbian, BlackBerry 10.5%, 13.2% Bada and Windows Phone 1.4%.
"In 2011, we saw demand fall slowing demand for netbooks and notebooks and desktops due to the increased interest in the tablet. But the tablet is only a little impact on volume shipments of smartphones," Jones concluded that the quotation from PCMag.
Much driven by sales of his best-selling PC tablet, especially iPad with 63.2 million total units sold. Meanwhile, netbook shipments drop dramatically, by 25.3% compared with the number of shipments in 2010 only 29.4 million units.
While the stakes Nokia Build 'Empire' Lumia ..
Ecosystem support! That's the factor that makes the Nokia so confident in ina release Windows cell phone. The device was prepared, sealed distributor ranks, and Windows Phone market was ready for launch.
Anvid Erdian, Product Manager of Nokia Nokia Lumia ina not dismiss if the competition is so fierce ina mobile phone. Hordes of Android devices continues to invade the market, plus a passion in the upscale market-style iPhone, and of course the BlackBerry is still not forgotten.
Yes, Nokia is the center behargaacu with time setting things up to support the family series Lumia in the country. No doubt, a series of activities and marketing strategies with frill 'Lumia' will fill in the adjacent market.
Anvid sure Nokia will be all out to compete through Lumia. Moreover they now have a partner who is also labeled IT giants, namely Microsoft, are a supporter of the OS and applications markets
"For that, we are preparing a complete ecosystem as a foundation in this business. Starting from distributors, developers, customer service, and others to support Lumia," said Anvid, when met a number of journalists in jkt.
"The investment that has Nokia remove the very large segment of Windows phones. Obviously we are very serious about this," he said, without mentioning the amount of the investment in question.
Windows Phone Market
Nokia is currently the nearest Target is to open Windows Phone ina market to market. Targeted, before Lumia 800 and 710 officially released on February 17 later, Windows Phone app market will be released officially.
Windows Phone market itself is a collection of 55 thousand applications in it. Where among the new 50 local applications that contribute to creation. However, Anvid call if the number of applications on the market has grown 300% over 2011.
The event is targeted to accommodate about 800 developers who can create mobile apps Windows Phone. That is, if the event is successful, then at least locally in Windows Phone applications market will grow approximately 800.
After that, the next target is the campus. Where Microsoft and Nokia will hold a roadshow to the seven universities like the University of ina, Bina Nusantara, Parahyangan, Gadjah Mada University, Yogyakarta Akakom STMIK, Petra Christian, and STIKOM Bali.
Visibility effects
Key foundation for building a 'royal' Lumia other is from the distributor and visibility in stores. Special to the store, the vendor who had labeled 'phone a million people' that has had a 30 Nokia Store, where 12 of them have been 'transformed' into Lumia Store.
"The effect of this visibility is crucial to create the impression of the public interest, when looking at the Lumia exist everywhere, they would be curious about these products," said Djatmiko Wardoyo, Director of Marketing and Communication PT Erajaya Self.
"Lumia is like 'fresh blood' to jazz up ina mobile market to be more colorful," added the man who is usually called Koko's.
Yes, we wait for the results of the efforts that have been taken by Nokia. Is Windows mobile Lumia able to attract people?
Erajaya itself to be one distributor who digaet Nokia. Where the company has been poor across national telecommunications equipment business, with business units, among others, have Teletama PT Artha Mandiri (TAM), PT Artha Erafone Retailindo, PT Sinar Eka conformable (SES), PT Prima Sentosa Initiative (PPS), PT. Multi Media Mobile (MMS), and PT. Media Data Telecommunication (DMT).
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