How to map the power of the major players in the global smartphone market? Here's an overview of strengths and weaknesses of each industry, as quoted by the Guardian.
Smartphone world is cruel. Fierce competition can make a victorious player who originally fell in a short time. Just look at the RIM BlackBerry is overwhelmed with Android and iPhone. Or Nokia who lost the throne as the world's largest smartphone vendor.
A. Apple
The best step: Making the iPhone is fully touch screen, with a good browser and can run so many applications. This handset is a great success and created a touch-screen trends.
The worst decision: Do not want to play in the middle or bottom of the smartphone market. As a result the popularity of IOS can lose Android.
Predictions of the future: There will still be hugely successful, but increasingly threatened by cheap Android handset and probably Windows Phone.
The biggest strength: their focus on design and quality, abundant funds, as well as a loyal customer.
The biggest drawback: With only one type of iPhone issued per year, there is the possibility of this handset is less desirable if they fail to meet expectations.
2. Research in Motion (RIM)
The best step: Provides a steady and terenskripsi email and messaging to all users of fuel.
Greatest strength: Consumer and commercial fuels like email, the young fans of free fuel.
The biggest drawback: BBM and email services have a gap that sometimes you fall.
The worst decision: Selling PlayBook failed in the market related to incomplete features such as native email. Playbook make the RIM lose USD 485 million.
Predictions of the future: If the new CEO Thorsten Heins did not do a radical step, the future increasingly grim as predicted RIM BlackBerry judged to be able to compete with the iPhone and especially Android.
3. Google
The best step: Creating a free and buried all of Android berkelasnya services in this OS.
Greatest strength: The number of vendors supporting the use of Android to generate revenue from mobile advertising.
The worst decision: Creating Android patents without adequate support. As a result so many Android vendor sued here and there.
The biggest drawback: Do not have adequate patent.
Predictions of the future: Android predicted will grow, especially in one of the largest markets, China.
4. Samsung
The best step: Focus to Android handsets
The worst decision: Make some handset designs is too close to Apple products. Though Samsung actually had a great design team.
The biggest drawback: Brand Samsung is already strong but considered not align with Apple.
Predictions of the future: Samsung Android now is the brand continues to play and is predicted to fly.
Greatest strength: Samsung is the world's largest semiconductor maker, and has its own components to create a smartphone. So they can quickly make a lot of phones with competitive prices and the latest technology.
5. Microsoft
The best step: Creating a Windows Phone that is completely new as a replacement for Windows Mobile is already obsolete.
Greatest strengths: Have a skilled technical workers and abundant funds for marketing
The biggest drawback: Brand is deteriorating in the smartphone arena
Predictions of the future: With the close cooperation with Nokia, Microsoft is expected to succeed menggeber Windows Phone. Moreover they are a serious and ambitious.
The worst decision: No serious work on interesting interactions via touch screen on the handset. Though the touch screen proved a significant role.
6. Nokia
Best move: Firing CEO Olli Pekka Kallasvuo and replace it with Stephen Elop.
The worst decision: Taking for granted iPhone and then Android, and Symbian in relying too much time.
Projections of the future: With Microsoft and Windows Phone, many analysts predict Nokia smartphone market will recover in the world and fight back the iPhone and Android.
Greatest strength: an efficient manufacturing and distribution channels worldwide handsets.
The biggest drawback: As is often regarded as the brand of the past.
Meanwhile, Microsoft Exchange will be removed ..
Microsoft Points is a currency that can be used for transactions in the Market Place, Zune, and Xbox Live. However, this currency will reportedly soon be removed and replaced with the actual cash value.
But because it is inconvenient, the currency is also scheduled to be replaced with actual cash value. As quoted from the Inside Mobile Apps.
For several years Microsoft Point has become the standard currency for various purposes in the Microsoft virtual store. Gamers can use it to buy the game, rent a movie, to buy a Windows-based applications for mobile Phone.
There has been no official response from Microsoft regarding the plan, but believed this transition will be completed in late 2012.
Microsft will eventually implement the real currency values prevailing in each country, in the U.S. dollar, British pound, and others.
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