Thursday, August 2, 2012
World IT giant, Between Engineering and Designing
A cycle is very short, considering the competition they have yet to release something that is revolutionary in that short a time. However, if the 'blitzkrieg' Apple will make them rulers of the world of IT? How their competitors respond?
Apple ended up using a strategy of 'blitzkrieg' to demolish competitors. Less than a year MacOSX 10.7 Lion was released, they had planned to release a MacOSX 10.8 Lion.Mari Mountain's look!
Dialectics Apple with Microsoft and Google
In contrast to other IT Corporations, the Apple is run by the ideology of designers and artists. He is one of the best designers in Europe. Presumably, that Ive always affect the leadership, so that Apple will never shift from the spirit of 'nyeni' them. After Jobs dies, there is Jonathan Ive on Apple's board of directors.
According to some observers, Apple plans to the 'mountain lion' is very clear, namely to integrate all his hardware into a single consistent UI.
This is very dangerous for Apple's competitors, because the IT industry generally was not built with such a mindset. Apple makes a very unique, so that innovations of them will feel like a 'blitzkrieg', because it is unpredictable.
In the face of it, Google and Microsoft must remain faithful to their core competence. Google and Microsoft is a corporation of the engineer, and they should stay that way.
On the other hand, Apple further optimize cloudnya system, so that all can communicate with optimal hardware. This is a breakthrough, because it means integrating a variety of separate communities, into a single command.
Google and Microsoft have further optimize their business intelligence, so that steps can they anticipate the next Apple. So far, Google's market on the search engines (and their derivative products) and Microsoft in the applications and development tools are still not deterred.
Google and Microsoft also has a very strong ecosystem. It's just that, Apple is opposed to the designers that can not be expected, because the mind set they are different from IT in general.
Meanwhile, as the number one internet site according to Alexa rank, Google's dominance in cyberspace is not deterred. Anyone who wants to earn profit in cyberspace, the 'smile' from 'Google God' is something that is essential.
In the midst of the shadow of the 'mountain lion' MacOSX 10.8, Microsoft must convince the market that Windows 8 is a good product. Experts in various international IT magazines that give lots of positive reviews for Windos 8, and Microsoft still have to 'keep fingers crossed Their', so that end users of the same opinion.
At this point, Apple is still not comparable to Google. However, that does not mean Apple does not do anything about it. Siri application on the iPhone, Apple is an effort to gradually reduce dependence on Google's search engine.
Although in the end application like Siri has been able to run on Android, but Google still have to be careful in dealing with Apple innovations.
Engineer and Designers at the Crossroads ..
It is quite clear, although the basis of 'ideology' they are the designers 'nyeni', Apple is well aware of the paradigm Engineering. This is why they can combine the advanced technology and perfect design.
One thing that differentiates Apple with other IT vendors, they make the designer as a commander, in the sense that any sophisticated technology, should be subject to design the perfect product.
Not surprisingly, when the limited space provided by the designer, the engineer would force Apple to do a better optimization of their technology. The result is a gadgets such as ipod / phone / pad, which would generate more revenue than the Mac itself.
On the other hand, I would argue that Google and Microsoft do not need to experiment to be like Apple. Apple let alone the road with their ideology, while Google and Microsoft remain faithful to the 'Engineering as a commander' alone.
End user, which of course is very pragmatic, of course not concerned with the packaging technology that 'geeky', but is more interested in the pack design, such as the Apple products.
At this point, the ideology of 'designer' not at all useful, but the play is the engineering, because we speak of optimization algorithms and software development. In keeping with the tradition of scientific, bioinformatics software in scientific publications generally are open source, which of course does not fit with Apple's proprietary paradigm.
In the IT world, it is not always the principle of design or 'nyeni' can solve computational problems. For example, bioinformatics / computational biology, which is my field, we require to process very large amounts of data, to produce useful biological information.
Not always, too, that the principles of design that is economical and high performance. According to the data, from the top 500 supercomputers in the world, the majority Dirun on linux operating system.
Apple has left the business their high end server, with the closing line of Xserve. Thus, Apple abandoned the market is definitely going to be penetrated by Linux servers.
Academic world (worldwide) always prioritize ekonomisasi computational resources, so that the desktop / client windows or linux has always been the primary choice than Mac.
On their own Mac platform, Microsoft (Mac) Office still remain more popular than iWorks. Development Tools Microsoft itself still remains the most favored by the corporation. Although Apple is trying to change this situation, with iWorks to iCloud integrate them, but this remains to be seen its effectiveness, because Microsoft Office is also integrating them into the cloud.
Seeing such a situation, we as end users should be intelligent. Engineering paradigm and designers we can enjoy and use simultaneously. Is not that what we always do every day?
Although Apple has iWorks, where their presentation applications, the Keynote, the flood of praise, Microsoft's dominance in office applications remain unshaken. Microsoft Office is the Office application remains the most efficient, effective, and most popular.
In these days, especially for the user, which limits the design engineer and has become gray. Most importantly for us the user is to be pragmatic. In a sense, no need to think about the paradigm engineer or designer who is superior, that they are essential tools-tools we use to accomplish our respective jobs.
Thus, in the second competition this paradigm, the end user is always a winner.
Meanwhile, Nokia's new product Teaser Leave Curious ..
What surprises will be Nokia at Mobile World Congress (MWC) in 2012? A teaser video was released in the form of the Finnish vendor to provoke the curiosity of the public.
Judging from the video above, it is probable Nokia will sponsor a camera in the smartphone anyarnya with super high resolution. Above 10 megapixels? Could be.
In the video, named Pure View, Nokia invites the audience to enjoy a snowy picture for the photo is gorgeous, clear and beautifully presented in a duration of 22 seconds. Detail and depth are ciamik presented in this teaser.
Nokia, whose reputation is often mentioned decline in the world of smartphone but trying to rise through the Windows Phone, is known to have produced a camera phone with super quality. Naturally, if the public and then look forward to the next Nokia gait.
MWC 2012 that was held February 27 in Barcelona, Spain, will be answering that question. Also unknown whether the new Nokia smartphone will carry the Windows operating system or Symbian Phone.
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