As a competitor, AMD would not want to (or can not) use the model of the same campaign. As a result, they came up with the name of ultrathin.
Ultrabook is a new segment in the portable computer was initiated by Intel. Later, the processor manufacturer giant agile promote ultrabook among computer users.
The segment is now being socialized PC vendors and components to computer users. Especially to those who are mobile but need a top class performance.
So what are the differences and ultrathin ultrabook? The answer, more or less the same. Ultrabook or ultrathin laptops positioned as a device that has the look slim and sexy but still about performance.
Although Intel had already filled ultra-thin notebook market share by bringing up the name ultrabook on the platform to use, AMD is not standing still. By carrying the name of ultrathin, AMD is trying to shake up the market.
Understandably, offal or embedded in ultrathin ultrabook not be underestimated, as most have been armed with a fairly high specification in order to accommodate the needs of the business users who need fast performance.
Although Samsung did not occupy the top for business notebooks, but according to Ryan Sim as Director of Sales and Marketing at AMD for the ASEAN region, the selection of Samsung as a partner early in ultrathin marketing is believed to be the right choice. Because Samsung has shown aggressive growth in terms of notebook product marketing.
To smooth out these intentions, the first partner selected electronics giant AMD is highly regarded his work, particularly in the classroom smartphone or electronic device that is Samsung.
But unfortunately Ryan did not want to divulge any further potential partner who will co-developed the AMD ultrathin platform.
"Develop with another partner for the future are also on the agenda," he said when we met, at the Grand ina, Tuesday (11/20/2012).
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