Promotional Windows Mobile, Nokia Prepare 1 Trillion

If you want to earn money, you have to throw money '. It seems that this adage fits addressed to Nokia, which is said to have set aside USD 127 million for promoting their Windows phones.

Repositioning the brand as outlined in the commercial campaign is quite important for Nokia, since the company is now beaten soundly by the market share of their competitors such as Apple, RIM, HTC, and Samsung.

In October, Nokia will carry out a massive campaign globally, related products Windows Phone 7 (WP7) for them. Roadmap commercial campaign will run for six months.

The news was obtained moving, from Marketing Magazine. According to the news website marketing, fund giant prepared for the Finnish vendor Nokia brand repositioning campaign.

Some parties considered the global commercial campaign will also be a name for WP7. For information, since it was launched in October 2010, WP7 only have 1% market share in the United States. However, CEO Steve Ballmer optimistic WP7 will eventually succeed. "Nokia and the people believe in our mobile business," Ballmer claims.

With the advent of Microsoft's WP7 as a platform for future Nokia, expected next year they were able to win back market share from Android and Apple.

Meanwhile, Microsoft's Windows Phone Recognized Still Fail.

Failure WP 7 consumer interest recognized by the CEO of Microsoft, Steve Ballmer. Pelontos headed man stated achievement WP 7 is still very low than its rivals.

Windows Phone 7 is expected to provide significant resistance in the world of smart phone operating system. But until now, the OS from Microsoft is not so audible echo.

Since its launch in October 2010, WP 7 only have 1% market share in the United States. However, Ballmer optimistic WP 7 will eventually succeed. "Nokia and the people believe in our mobile business," said Ballmer.

"Within a year, which was very small we remain very small," he said in the Microsoft Worldwide Partner Conference 2011, as reported by the Telegraph and quoted haw.

Nokia itself believes will be successful using WP 7. If other vendors such as Samsung or HTC's first to adopt less successful, Nokia judge it because it does not focus on vendor support WP 7 handsets, and more interested in Android.

As you know, Nokia will rely on the WP 7 OS smartphone line. Nokia's first handset with WP 7 is scheduled for release later this year.