Apple Marketing Strategy

When Apple held Steve Jobs, all the information about the latest product of the company is always locked until the day of his birth arrives. But lately, it seems Apple products is not as mysterious as before. Why?

'There's no smoke if there is no fire' as the saying goes. And people within Apple have any answers as to why these changes occur, especially when Jobs died later taken over by Tim Cook.

One recent case was the launch of the iPad Mini. Gossip or rumors ranging from the size, the shape of the body to the other hassles almost everything right. On the flip side, Apple seemed to lose her sexuality.

"Security is like an Apple product before, but everything (information leak-red) comes from China now," said an Apple employee who was not identified told Ars Technica, Wednesday (24/10/2012).

In the view of the employees, most leaks are not coming from the company again. Instead, such leaks about the iPhone 5 or iPad Mini coming from somewhere in the supply chain or global supplier Apple a long.

He added that one day he believes the leak will continue to happen as the need for assembling Apple products growing abroad.

"(If) you have thousands of people working on a manufacturing does not have a vested interest in keeping secret, then I believe the leak will continue to increase," added the other Apple employees.

"It will be increasingly difficult to hide the industrial design that we do, because we manufacture these things abroad. Was not done in the U.S.." added the employee.