"This shows the online search battle begins. Presence Ballmer (CEO of Microsoft-red) at BlackBerry World is an example of the adage 'the enemy of my enemy is my friend." In this case, Google were an enemy, "said Gartner analyst Michael Gartner.
Analysts speculated that Microsoft, which had previously been allied with Nokia, RIM might pay to want to use Bing. The battle in the online search segment was predicted to increasingly hot.
Microsoft explains that Bing will be the default search provider in BlackBerry browsers and maps. Currently, Bing has been released as an application folder and search BlackBerry PlayBook tablet.
Duet Microsoft and RIM against Google is seen as normal. "RIM does not want to use Google as the default search and map tools since they are very tight competition with Android," said Jack Gold, an analyst at J. Gold Associates.
"To be a provider on the BlackBerry is not free. I do not know how the figure, but it is clear this is not free," said Kevin Burden, an analyst at ABI Research told us of Computerworld.
Analysts wonder how much money is paid Microsoft to RIM in the deal. This question is pushed by Microsoft touted Nokia also pays about $ 1 billion as part of an agreement the use of Windows Phone 7 on Nokia smartphones.
Meanwhile, BlackBerry Cooperation Microsoft Bing,.
Research in Motion (RIM) and Microsoft announced a partnership agreement. Online search service from Microsoft's Bing search engine will be the default mapping service on the BlackBerry device.
Bing on BlackBerry initially installed as the default search and map application. But later Bing and integration services will be made deeper on the BlackBerry operating system.
"We're going to invest uniquely in the BlackBerry platform in addition to our Windows Phone platform," said Microsoft CEO, Steve Ballmer, told PCMag and quoted us.
Not clear which model of BlackBerry gets Bing's service. But in the demo, the BlackBerry Torch is used so the possibility of a new service Bing is not just intended for OS 7 only, the latest OS from RIM, but also to the previous OS.
"It will be more than just a search box. Bing will be deeply integrated in the operating system, applications exceed available current experience," added Ballmer at BlackBerry World event.
Both Microsoft and RIM are feeling the fierce competition in the smartphone market against Apple and Google lunge. This cooperation is expected to strengthen their position.
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